With so much competition out there (I revealed in an earlier article that there are over 150 other computer support and repair companies in my county alone), I’ve started thinking about ways that I can stand out from the crowd.  One crazy idea that I’d like to suggest, as a way for the average computer consultant to find a niche and stand out from the hundreds of other companies out there, is by targeting consumer electronics. How many people do you know own an iPod or other MP3 player? How many people do you know that own one of the three major video games consoles?  These are hot items that are popping up all over the place.  [Read more…]