I’m at the point in my business planning where I need to start thinking about setting the prices I charge for my services. It’s been a struggle for me to decide how much I feel my services should be worth. Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously.
I’ll take you through the process I used in order to come up with my prices. Although this process is specifically for my business as a computer consultant, I’ve tried to make the ideas broad enough that they can apply to almost any business in the service industry.