Business Name Blues is a 3-part series in which I talk about the experiences I had in naming my business and give tips based on lessons I’ve learned in the process. Part 1 explores choosing the business name. Part 2 looks into the online aspect of business naming. Part 3 closes with the legal and tax steps necessary to ensure your business name is protected. Also, as I go through each part, I will be updating the Resources page with a Business Naming section to assist you with resources and links to help you make the right moves when naming your business.
The Shady Underbelly
Proud of accomplishing the first task on the road to establishing my business by coming up with a good name, the next step I took was to register the domain name for my new company, Jiffy-PC. In hind sight, I should have waited to do this until after I got the name registered with my State first (you’ll find out why in part 3), but I was excited to get my website registered because I had already had experience with domain name registration. Finally, something about starting a business that I knew how to do! Not so fast! As it turns out, this would be my first exposure to the shady underbelly of the domain name registration scene. I learned a lot during this process and at the end of this post, I’ll give you some tips that may help you if you ever run into this kind of situation.