Creating a logo is an important part of starting a small business. It’s the calling card of your business name so it should be memorable and unique. It’s going to be displayed on your business cards, invoices, letter heads, website, and advertisements. Customers see a businesses logo as an extension of your business and from it they will judge your seriousness and professionalism.
For the computer repair business I’m starting, I decided to tackle the logo design process right after I registered my business name. This is partly because I’m a superficial graphic design geek and I love me some nice sleek logo goodness. Also, I thought it was important to have a good logo in order to present a professional look for my computer support business right from the start. I wanted to make sure people understood I’m not messing around with this.