One of the many reasons I’ve been missing in action from blogging is that I recently purchased and moved into a new home. It’s an exciting milestone in my life, as I’ve never owned a home before. It also proved to be a hidden gem for finding new, loyal customers for my business.
It’s important to always be looking for new opportunities to spread the word about your business. After receiving a notice from my new homeowners association that they had a community message board, I fired up the computer to check it out and sign up. It didn’t take long before I realized this would be a perfect opportunity to plug my services.
This is what’s known as hyper-local marketing: a very ambiguous buzz-word that I take to mean targeting advertising to the area immediately surrounding your business. In this case, my target is my new neighborhood. Methods used for hyper-local marketing can be anything from fliers in the doorway to web-ads targeting local community websites. An HOA forum is a less-intrusive way to find a couple extra customers, but considerations must be taken to ensure you maximize your potential.