Advertising your computer repair business can be a bit overwhelming. 68.7% of American homes have internet access, and the number rises sharply in more densely populated areas. That means you have over half of your community, town, city, or county as possible customers.
You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people. That works for well-established companies with large advertising budgets. But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.
In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.
Today we will focus on low-income neighborhoods. It may be natural to think this is not a good area to target your advertising. Many assume that low-income customers will be less likely to pay or to become return customers. However, in my experience, this is usually not the case. Low income neighborhoods can be great with referrals. There are a lot of opportunities in serving these areas to bring in more loyal customers to your business. Because they are so undeserved, the need for computer repair in low-income neighborhoods is higher than normal.
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The other day I had a friend refer someone to me who was having a fan error on his laptop. Pretty typical break/fix, easy enough. His friend lived and worked in the next county. It didn’t seem like a big deal at the time, so I took the job, called the customer, and set-up an appointment to pick up his system.
