My ideal customer’s name is Doug Haywood. He lives and works in my town as a family practice doctor. He has a wife and two young children.
At work he has two other employees besides himself, one receptionist and one assistant. They have 3 Windows computers and two printers networked together in a Workgroup. It is imperative that these computers are operational and that patient data is backuped up properly, which is why I am on retainer with them and perform regular repairs and maintenance on their systems.
Because he runs his own business, he also calls on me to design and update his website, since he knows these are services I perform. I also help out with his website’s SEO and social media needs from time to time.
At home Dr. Haywood has one desktop computer, one laptop, and a tablet. Here, he and his wife are most concerned with checking email, making the internet safe for their kids, and keeping their family pictures secure. I helped them set up their network at home and I visit once every three months to perform a quarterly maintenance and cleanup. They also call me every now and then when something goes wrong or they have question.
Doug lives in a single family home in an upper middle class neighborhood. He coaches one of his children’s soccer teams and is active in the local community. Dr. Haywood is easy to work with and always pays on time. And because I have such a good relationship with him, he always recommends me to his friends and colleagues which keeps me busy with referrals.
Doug Haywood is my perfect customer.
He’s also fake.
Advertising your computer repair business can be a bit overwhelming. 
