How to Identify And Attract Your Ideal Client

My ideal customerMy ideal customer’s name is Doug Haywood.  He lives and works in my town as a family practice doctor.  He has a wife and two young children.

At work he has two other employees besides himself, one receptionist and one assistant.  They have 3 Windows computers and two printers networked together in a Workgroup.  It is imperative that these computers are operational and that patient data is backuped up properly, which is why I am on retainer with them and perform regular repairs and maintenance on their systems.

Because he runs his own business, he also calls on me to design and update his website, since he knows these are services I perform.  I also help out with his website’s SEO and social media needs from time to time.

At home Dr. Haywood has one desktop computer, one laptop, and a tablet.  Here, he and his wife are most concerned with checking email, making the internet safe for their kids, and keeping their family pictures secure.  I helped them set up their network at home and I visit once every three months to perform a quarterly maintenance and cleanup.  They also call me every now and then when something goes wrong or they have  question.

Doug lives in a single family home in an upper middle class neighborhood.  He coaches one of his children’s soccer teams and is active in the local community.  Dr. Haywood is easy to work with and always pays on time.  And because I have such a good relationship with him, he always recommends me to his friends and colleagues which keeps me busy with referrals.

Doug Haywood is my perfect customer.

He’s also fake.

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Finding a Niche: Low-Income Neighborhoods

Advertising your computer repair business can be a bit overwhelming. 68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Today we will focus on low-income neighborhoods.  It may be natural to think this is not a good area to target your advertising.  Many assume that low-income customers will be less likely to pay or to become return customers.  However, in my experience, this is usually not the case.  Low income neighborhoods can be great with referrals.  There are a lot of opportunities in serving these areas to bring in more loyal customers to your business.  Because they are so undeserved, the need for computer repair in low-income neighborhoods is higher than normal.
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Finding a Niche: PC Gamers

Starting a Computer Business: PC GamerAdvertising your computer repair business can be a bit overwhelming. 68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Today we will focus on the hardcore fans of PC games.  These guys like their tech to be the latest and greatest, but often don’t have all the skills necessary to build or troubleshoot their powerful systems.
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Finding a Niche: Bilingual Households

How to start a computer repair businessAdvertising your computer repair business can be a bit overwhelming.  68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Habla Espanol?  Parlez-vous français? 당신은 한국어를 할 줄 아세요?  Today we will focus on bilingual households.  This is a niche I’ve seen some techs do very well in and if you speak another language, you can literally dominate this niche if you are the first to enter it.
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Finding a Niche: Stay at Home Parents

Advertising your computer repair business can be a bit overwhelming.  68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Today we will focus on the unique needs of stay at home parents.  I’ve had some success with this niche in the past, and I feel if targeted properly, it can be a lucrative subsection of your business.
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Finding a Niche: Elderly Computer Users

Advertising your computer repair business can be a bit overwhelming.  68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Today we will focus on the growing population of eldery computer users.  I’ve had a lot of success targeting this niche lately, and I find it to be under-served by our profession.

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