Advertising your computer repair business can be a bit overwhelming. 68.7% of American homes have internet access, and the number rises sharply in more densely populated areas. That means you have over half of your community, town, city, or county as possible customers.
You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people. That works for well-established companies with large advertising budgets. But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.
In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.
Today we will focus on the growing population of eldery computer users. I’ve had a lot of success targeting this niche lately, and I find it to be under-served by our profession.