Lets move beyond the boring business card. Repeat business is a necessity for computer consultants and lets face it, after a while people either toss your business card in the trash or it gets lost under a pile of other cards. There are only so many computer users in your geographic area, and in order to sustain your business, you’ll need to count on some of those people coming back to you for their future technology needs. Sometimes it’s not enough to do an excellent job, leave a card, and hope they remember to call you next time. You need to make sure your contact info is always visible and available to your clients when they need you.
To provide the necessary memory-nudge, leave behind little reminders about your company with your customers. Make sure it’s something practical that they’ll see the next time they are having computer problems. It’s a fact that people love free stuff. By giving something of perceived value away with your contact information on it, you create a win-win situation for you and your customer. The key here is to make sure these items are cheap to produce in large quantities so you can give them out to every new customer without a huge hit to your bottom line.