No advertising or networking method is more powerful and cost effective for the burdgeoning small business owner than the business card.
It’s a great ice breaker and conduit for face-to-face conversations about your business to potential customers. It’s an extremely portable advertisement for your business that people can take with them and keep in their wallets/purses. Nothing is more basic than the business card, providing the most important information about your business and nothing more. Finally, there’s no denying that it’s much cheaper than an ad in your local paper or phone book, saving you money in those critically cash-strapped first years of business.
So it goes without saying that the first thing any new small business owner should do is get some business cards made. And that’s exactly what I’ve done.