Why I’m Giving Away My Secrets and How You Can Help

One of the benefits of having quit my job to pursue my passions full time is that, especially at first, I have more time to do what I want when I want. I’ve taken this opportunity recently and met a fellow consultant in my area for lunch. It was a great opportunity and one I probably wouldn’t have had time for had I still been employed. The lunch was fun and we exchanged a lot of great ideas and thoughts on running a computer business in our area.

One statement and question this gentleman asked really got me thinking (I’m paraphrasing because I don’t remember the exact wording):

“I’m surprised that you’re giving away all your strategies for running your business on your blog. Aren’t you afraid you’re going to help out your competition by letting them in on your secrets?”

I’ve always know that by blogging I’d be sharing with the world my experiences with consulting. I’m aware that there’s a possibility that anything I say can be used against me by my competition. So why do I continue to spill the beans on this blog? After all, it takes a lot of work and time to write blog posts regularly, keeping them fresh and worth reading.

After he asked that question I explained to him my reasoning behind this blog and how it has helped me way more than it can ever hurt me. I’d like to use this post to expand on some of the key points I made to him during that lunch. Then at the end, I have a job for you!
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I’m Quitting My Job!

I’ve been fortunate enough for the past 6+ years to be gainfully employed in the IT department of a mid-sized pharmaceutical company.  I’ve risen the ranks from intern, to help desk, to infrastructure and server support.  I’ve been paid well and treated well.  And next week I’m going to throw it all away by resigning.

For about three years I’ve been growing my computer consulting business in my spare time.  If you’ve followed my progress here on YFNCG you know that originally I had set a goal of 5 years to grow my part time consulting business to the point that I’d be ready to take it on full time.  Right now I have a handful of steady clients, but not nearly enough to make a living.  I’ve discovered there are over a hundred competitors doing roughly the same thing in my area. It’s hard work and I’m doing it without any formal business training.  Yet in about two weeks, roughly 2 years shy of my original goal, I’ve decided to jump into doing it full time.

What would motivate a guy like me to leave a steady well-paying career-focused position in IT in order to run a business in a highly competitive market with uncertain income potential?  One word…

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Website Wilderness: My Business Website is Live!

In the Website Wilderness Series I share my experiences and insights as I try to build a successful web site for my computer consulting company.

It’s been about 2 years since I started my part-time computer consulting business.  During this time I have not had a website for my business.  I have, however, had the domain name reserved ever since I started it.  Up to now visitors to my business URL were greeted with the ubiquitous “coming soon” placeholder.

There are two reasons for the lack of web presence:

  1. I didn’t have the time to devote to designing a good website.  I don’t want to just slap together a passable website and call it a day, I wanted something that I was proud to represent my business.
  2. I didn’t feel ready to take on random customers, preferring instead to stick with referrals and folks from my community.

However, I recently had some free time to put into developing a site, so I jumped on the opportunity and I’m happy to report that Jiffy-PC is now alive and well on the web!

I’ll take you on a quick overview of the website.  This is only version 1.0, I plan on tweaking and improving it often as I can.  I think of a website as a living, growing entity that can be used to constantly test new ideas and marketing tactics. [Read more...]

Tech vs. Tech – Thoughts on Handling Direct Competition

After a multi-month hiatus, I’m ready to slowly get back into posting on this blog.  Look for new posts to start coming in slowly until I get my mojo back!  To see what I’ve been up to over my hiatus, go here.

The Story

It’s high noon as a tumbleweed blows across a quiet dirt roadway.  You’re the local tech sheriff, patrolling your town of customers to make sure all is safe and secure.  Suddenly, through a sun-soaked dust cloud you see a shadowy figure approach.  It’s Blue Screen Bart, looking to take over as sheriff.

“The nerve!”, you think.  Everyone in this town was getting along fine, who was Bart to think he could ride in and stake claim to resolving their technology woes?  There’s only room in this town for one of us!

That’s how I felt a few months ago after learning of the arrival of a competitor to my neighborhood.  Late last year I posted on this blog about how I used a hyper-local marketing campaign to target members of my immediate community as customers.  That campaign combined with word of mouth have been my ONLY means of acquiring new customers for over a year, and so far it’s worked out very well.

With the arrival of a new tech in town, however, the exclusive relationship I had with my community felt violated.  The new tech had one of his friends, a previous resident of the community, post a bulletin on the same board that I used to introduce myself, with a recommendation for the new guy’s services.

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The Importance of Process (and an example of mine)

Before I get started I just wanted to let you know that posts on this website are going to continue to be few and far between.  The project that has put this website on hiatus has been plagued with delays and other things that I was not anticipating.  That being said, I still plan on posting when I have a spare moment here and there.  If you’re still subscribed to my RSS and email list, thanks for sticking here with me! I promise this website is going to continue forging ahead, I have some great plans for it’s future!  Meanwhile, I hope the archives of past articles and links have helped you in your journey!

On a positive note, this part-time business of mine is slowly, but steadily, growing.   This is due in large part to a successful hyper-local marketing campaign that I implemented in my immediate community.  There have actually been times when I’ve had to stop advertising so that I don’t get overwhelmed with too many service calls!

One of the key ingredients in growing my business in my spare time, without affecting the quality of my work, has been to develop processes around what I do. This allows me to consistently provide the same level of service to all my customers without having to reinvent the wheel every time I do it.

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New Kid on the Block: How I Used Hyper-Local Marketing to Gain Quality Customers

One of the many reasons  I’ve been missing in action from blogging is that I recently purchased and moved into a new home.  It’s an exciting milestone in my life, as I’ve never owned a home before.  It also proved to be a hidden gem for finding new, loyal customers for my business.

It’s important to always be looking for new opportunities to spread the word about your business. After receiving a notice from my new homeowners association that they had a community message board, I fired up the computer to check it out and sign up.    It didn’t take long before I realized this would be a perfect opportunity to plug my services.

This is what’s known as hyper-local marketing: a very ambiguous buzz-word that I take to mean targeting advertising to the area immediately surrounding your business. In this case, my target is my new neighborhood.  Methods used for hyper-local marketing can be anything from fliers in the doorway to web-ads targeting local community websites.  An HOA forum is a less-intrusive way to find a couple extra customers, but considerations must be taken to ensure you maximize your potential.

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Website Wilderness: Should I display my rates on my website?

In the Website Wilderness Series I share my experiences and insights as I try to build a successful web site for my computer consulting company.

I’ve reached the stage in the development of my computer business where I think it’s time to start constructing a website. Over the last few weeks I’ve been tinkering around with different layouts for the site.  In doing so I realized that before I bother with the design I really need to pin down the content that I intend to include. The content will then dictate the layout and design of the website.

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The Friendly Neighborhood Business Card

No advertising or networking method is more powerful and cost effective for the burdgeoning small business owner than  the business card.  

It’s a great ice breaker and conduit for face-to-face conversations about your business to potential customers. It’s an extremely portable advertisement for your business that people can take with them and keep in their wallets/purses.  Nothing is more basic than the business card, providing the most important information about your business and nothing more.  Finally, there’s no denying that it’s much cheaper than an ad in your local paper or phone book, saving you money in those critically cash-strapped first years of business.

So it goes without saying that the first thing any new small business owner should do is get some business cards made.  And that’s exactly what I’ve done.

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Military Service And Starting A Business

Last week I had to make a choice: to extend my contract of service with the US National Guard, or to let my contract expire and leave the military for good.  This was a big decision for me and my business, one that I didn’t take lightly.  Although the National Guard is a part-time job in the military, it still requires  a big time commitment and many sacrifices on my part.

I’ve been in the military in one form or another for almost ten years now.  I joined the Army in 2000, traveled the world, learned a lot, and had a wonderful time.  My contract ended in 2003 and I decided to stay in the military part time, serving in the National Guard.  I’ve been serving in the National Guard ever since.

Honestly, I have mixed feelings about the military.  Although I don’t always agree with how our country uses it’s military, I believe it is an honorable organization full of amazing people.  That’s why I’ve stuck with it up to now.

This time around, when I was asked to reenlist, it was a harder decision than it has ever been before.  My computer business is one of the main catalysts in my struggle to make a decision this time around. As always, I had to factor in the positive and negative outcomes of my decision.  I was left making some uncomfortable choices, but choices that I feel will be beneficial in the long run not only for me, but for my business.

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