After a multi-month hiatus, I’m ready to slowly get back into posting on this blog. Look for new posts to start coming in slowly until I get my mojo back! To see what I’ve been up to over my hiatus, go here.
It’s high noon as a tumbleweed blows across a quiet dirt roadway. You’re the local tech sheriff, patrolling your town of customers to make sure all is safe and secure. Suddenly, through a sun-soaked dust cloud you see a shadowy figure approach. It’s Blue Screen Bart, looking to take over as sheriff.
“The nerve!”, you think. Everyone in this town was getting along fine, who was Bart to think he could ride in and stake claim to resolving their technology woes? There’s only room in this town for one of us!
That’s how I felt a few months ago after learning of the arrival of a competitor to my neighborhood. Late last year I posted on this blog about how I used a hyper-local marketing campaign to target members of my immediate community as customers. That campaign combined with word of mouth have been my ONLY means of acquiring new customers for over a year, and so far it’s worked out very well.
With the arrival of a new tech in town, however, the exclusive relationship I had with my community felt violated. The new tech had one of his friends, a previous resident of the community, post a bulletin on the same board that I used to introduce myself, with a recommendation for the new guy’s services.