I find trying to pick up new clients for my computer business is very much like fishing. You put the best bait possible on the end of the line (advertising), cast it off into the lake (your local area) and hope something bites (a new customer).
That’s a great approach, especially if you’re the only fisherman in the lake. But what happens when you’re in a lake crowded with hundreds of other fisherman? Some of these guys have been in the business for decades and have huge boats with dozens of fishing lines coming off the deck. How do you compete?