In a previous post, we discussed Digital Immigrants, an underserved market segment that might be attractive to computer techs looking to expand their business. This often-overlooked client group consists of residential consumers over age 60.
How does one go after this market? What is expected of you if you do?
Finding Clients in this Market Segment
With any market segment, you need to be seen where the clients are looking. If you’re selling Ohio State t-shirts, you don’t go to Michigan. Older clients are much less likely to be found looking at social media, for instance. They’re less likely to pick a business card off the board at a coffee shop.
Digital Immigrants are of an age where they like to deal with people they know, or failing that, with people their friends know. The sweet spot with seniors is visiting them in their homes and putting your hands on their precious computer. Consequently, they need to trust the person they’ll be inviting into their home and with their personal information.