May 18, 2012

A Computer Consultant’s Guide to Facebook Pt.3: How to Attract New Paying Customers

how to start a pc repair businessIn Part 1 of my series on Facebook for Computer Consultants I talked about why I believe it’s necessary that your computer business have a presence on Facebook.  In Part 2 I showed you exactly how to set-up an eye catching page to help your business stick out from the rest.  Today I’ll be going over some strategies you can use to attract new paying customers through your Facebook Page.

The Goal

So now you have a gorgeous, professional, well put together Facebook Page.  That’s great!  But it won’t do you much good without people.  You need to get people to your page.

But it’s not enough just to get random people liking your page.  You want highly targeted people, folks who are looking for computer help or will need your services in the future.

Finally, once you have those targeted people, you want to always remind them that you are there by providing valuable content, exclusive deals, and info about your company.

The following are strategies I’ve used to get people liking my page and using my services.
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A Computer Consultant’s Guide to Facebook pt.2: How to Set Up an Eye Catching Business Page

In Part 1 of my series on Facebook for Computer Consultants I talked about why I believe it’s necessary that your computer business have a presence on Facebook.  This week I’ll be getting down into the nitty-gritty of setting up the page to look good and maximize user engagement.

Here’s what my Facebook Bussines Page looks like when a new user first visits:

starting a computer repair business

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Starting a Computer Repair Business: First Steps

I received the following email from a YFNCG reader.  I’ll call her Sally.  Sally wants to earn some extra money for college (she’s an Information Systems major) by repairing computers.  She goes on to say:

I have been cleaning my friends and families computers for years now and just haven’t charged.  I am emailing to get some tips about how I should go about this and how to present it to people. I am not yet A+ certified (because of cost) but have taken a detailed class on it. I just want to tell people that I am not certified but can do those basic things. Also what are your ideas about advertising and prices for repair and cleaning. I am going to continue this when I get to school as well so basically any help that you can give me for home and for school would be great.

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A Computer Consultant’s Guide to Facebook Pt. 1: Why Facebook?

Starting a PC Repair BusinessI’ve been having some success with my computer repair business’s Facebook page lately.  In this series of posts I discuss how I’ve utilized Facebook to its fullest potential to help grow my computer consulting business. Here in part 1 I make the case for why you should have a Facebook page for your computer business.

What’s the Big Deal?

In case you hadn’t heard, Facebook is a big deal.  In a few short years it has catapulted social media into the homes of the masses.  The majority of your friends and family use it.  A good percentage of those that use it do so on a daily basis.

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10 Essential iPad Apps for Computer Consultants

Apple’s iPad can be used for more than just casual game play and video watching.  It can also be a powerful tool in your computer repair business toolbox.  With other competing tablets emerging in the market, I still feel the iPad has an advantage over them because of one key factor: apps.  iPad has been in the game for over a year now and has wooed developers with a large passionate user base.  As such, tons of apps are being developed on this platform that aren’t on the others.

I’ve had a 1st generation iPad for almost a year now and I’ve been looking for ways to utilize it for my business. It’s perfect for situations where you need a quick and ultra-portable way to connect to the web and get things done when you’re on-site with a customer.

Now that it has been out for a while, there are plenty of business productivity apps that have emerged as great tools for the consultant on-the-go.  Although a lot of these apps are also available on the iPhone, for business purposes, they are much easier to use and manage on the larger screen of the iPad.  Here are my top picks, all of which I have been using in my business with great success.
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Finding a Niche: Bilingual Households

How to start a computer repair businessAdvertising your computer repair business can be a bit overwhelming.  68.7% of American homes have internet access, and the number rises sharply in more densely populated areas.  That means you have over half of your community, town, city, or county as possible customers.

You could take a generalist approach and randomly advertise to as many people as possible and hope you appeal to some of those people.  That works for well-established companies with large advertising budgets.  But there is a much cheaper and more effective method of advertising that involves targeting a small niche of your potential customer base.

In the Finding a Niche series of blog posts I will profile different possible customer niches that you can target for your computer consulting business.

Habla Espanol?  Parlez-vous français? 당신은 한국어를 할 줄 아세요?  Today we will focus on bilingual households.  This is a niche I’ve seen some techs do very well in and if you speak another language, you can literally dominate this niche if you are the first to enter it.
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How Far Are You Willing To Go?: Defining Your Computer Business Service Travel Area

How to start a computer businessThe other day I had a friend refer someone to me who was having a fan error on his laptop.  Pretty typical break/fix, easy enough.  His friend lived and worked in the next county.  It didn’t seem like a big deal at the time, so I took the job, called the customer, and set-up an appointment to pick up his system.

On the day of service I put his address into my GPS and the device reports back to me that the trip is going to take 45 minutes.  

One way! 

I gasped at the time, but I had already made the appointment so I decided to bite the bullet and go with it.

In my head, I though I knew how far away this customer is.  If you draw a straight line from where I am to where he is it’s about 20 miles.  The problem is the best way to get there takes you quite a distance out of the way, there’s no straight way to get there.

For a hardware break/fix of this type, I don’t charge a whole lot.  I charge about 2 hours labor and whatever the part costs.  For this particular job I was also spending an hour and a half on the road, not to mention the cost of gas.  I specify on my website that I will charge a trip fee for any travel done outside of my home county, but I didn’t think this job was going to be too far out of my way so I didn’t enforce that rule.

I obviously made a mistake here.  It’s clear that I should have charged this person a trip fee of some sort to compensate me for the distance traveled to see him.  The problem is, I didn’t realize just how far out of my area he was until it was too late.  I had already quoted my price to him on the phone and I would feel sleezey calling him back on the day of the appointment to tack on a trip fee.  I figure I’ll take this hit and use it as an opportunity to learn and adapt.

With that I’d like to offer some tips for techs who do in-home or pick-up service on how you can better handle repairs that are out of your service area.
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Breaking into Tech: Experience

In the Breaking into Tech series of posts I weigh the pros and cons of the three basic means of preparing yourself for a career in tech: certification, formal education, and experience. For each category I’ll give separate advice for those seeking a corporate career versus those seeking to start their own computer business.  Drawing from my own experiences, as well as my observations of other successful people, I hope to give a realistic look at what it takes to break into tech.

It may seem counter intuative to use experience as criteria for breaking into an industry.  Afterall, if you’re new to the profession, how can you have experience?  That’s been the ultimate catch 22 for many tech as they begin their career, including me.

But the fact reamins that experience is the ultimate qualification in the tech world, and it is the most important notch on your belt. Practical experience working with technology is worth its weight in gold.  You’ll learn more in 6 months of field work than you ever did  in 4 years of college.

So it’s important to start getting relevant experience as soon as you decide that technology is the field you want to go in to.  You may need to take a cut in pay or simply work for free in order to get your initial experience with computers.  Thats okay, because it will pay dividends in the future.  Lets explore how experience will help you in both a corporate IT career and with being a computer consultant. [Read more...]

New Design, Same Blog

If you’re reading this at YFNCG.com then you’ve already noticed something (okay, everything) different with the look of the blog. If you’re reading this in a feed reader, or in email, hop on over to the website to take a look.

As I explained in a previous post, I’ve been working on a face lift for Your Friendly Neighborhood Computer Guy. Call it a celebration of my new freedom from the 9-5. Call it a spring cleaning of sorts. In reality, I’ve been wanting to do this for a long time but never had the time. Now that I’m waiting for my computer business to ramp up to fill my full-time availability, I’ve had some down time to work on the redesign of this blog.

If it ain’t broke…

On the post where I announced my plans for a redesign, Mark made a comment that my blog is great the way it is. I appreciate that Mark! And I agree, the previous design of YFNCG was awesome.

However, it was a pain to change or add anything to the layout. Most of the places the blog fell short were in the back-end, behind the scenes in the way the site was coded. I use WordPress as the CMS behind this blog and I had a custom theme designed by a 3rd party. It was a unique, eye catching theme, but it was very inflexible and I had a hard time updating it and adding new features to the website. I needed something a little more flexible.
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Recurring Revenue Streams for Computer Consultants


how to start a computer business
Another great question sent in by a YFNCG reader recently:

I am thinking about recurring revenue possibilities and would like to see your thoughts on that sometime. Especially residential and small business clients. What services/peace of mind will they pay for monthly and how much?

This has been something on my mind recently as well, so I thought it would be a great opportunity to kick around some ideas for recurring revenue opportunities and get your thoughts as well.
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