CBP 010: Growing Your Computer Business by Serving the Elderly (and by saying Thanks!)

Computer Business Podcast Episode 7In this episode I’ll be talking to a computer business owner that has been able to quickly grow his business by targeting his services at a specific customer niche.

Also, I’ll be answering an email about laptop repair.

And in the toolbox I’ll be talking about a service that will all but guarantee that your customer will stay loyal and and raving fans of your business.

CBP 010: Growing Your Business by Serving the Elderly (and by saying Thanks!)

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Items Mentioned in this podcast:

Computer Business Toolbox:

Here’s a picture of the thank you Card Bruce sent to me after the interview.  Such and awesome, personal way to show your customers you care.  Thanks Bruce!

Front (yeah that's me with a trumpet)

Front (yeah that’s me with a trumpet)

Inside of the card

What strategies are you going to implement from the podcast? Any other suggestions for ways to show your customers you care about them? Please share in the comments below!


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Comments

  1. says

    I have had great luck with elderly people. Probably half of my residential customers are over 65. They appreciate your work and don’t mind paying for it. The young people around here are broke and always try and fix it themselves before calling you. Also the word of mouth is incredible with this demographic. For example I have like 6 customers I traced back to a single person who was in a model airplane club with them. You have to treat them with respect and patience, but if you have that kind of personality it is a great customer niche other computer companies overlook.

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