I’ve been having some success with my computer repair business’s Facebook page lately. In this series of posts I discuss how I’ve utilized Facebook to its fullest potential to help grow my computer consulting business. Here in part 1 I make the case for why you should have a Facebook page for your computer business.
What’s the Big Deal?
In case you hadn’t heard, Facebook is a big deal. In a few short years it has catapulted social media into the homes of the masses. The majority of your friends and family use it. A good percentage of those that use it do so on a daily basis.
This means it’s a prime foundation on which to build a “virtual storefront” for your business. You need to be where your customers are, and many of your customers are most likely on Facebook. This is a perfect opportunity to engage your current clients and get your computer business in front of new targeted customers.
It goes without saying, then, that you should have a page for your business on Facebook. Unlike the typical profile page that people set-up when they join Facebook, a business page behaves a bit differently. Visitors to your Facebook page are given the oportunity to “Like” it, thereby adding the updates of that page into their news stream along-side their friend’s status updates and conversations.
This is a powerful marketing space that has never before been available to businesses. Once your business has been “Liked” by someone, you have the opportunity to become a part of their personal everyday lives. It’s important that you utilize this opportunity wisely by conducting your Facebook activities deliberately and consistently.
It’s a Marathon
Like any social media tool, the effect of your Facebook efforts will not be apparent immediately. Rather, you will have the ability to shape your brand and build relationships over time.
The reason many businesses try, and then give up on, social media is that they are under the misconception that results should be immediate. Many business owners also think that customers will magically start coming to them simply because they have a presence on the latest social media platform. Both of these ideas are myths that, unfortunately, keep businesses from really utilizing the full potential that these platforms have to offer.
The key is consistency. Getting your Facebook page set-up is only the first step. Consistently providing value to your followers and engaging them when appropriate is how you build loyalty and gain new followers. It’s not going to happen over night, but it will happen if you stick to it.
What’s In Store?
Having a Facebook presence really does work. I’ve had a Facebook page for my business for about 6 months or so, and I can tell you I’ve already gained a few service calls from it, both directly and indirectly. Stick with me through this series as I show you exactly what I’ve done to set up my Facebook page to look professional and the system I’ve utilized to bring in paying customers.