It’s that time of year again. The warmth is overtaking the cold and people are crawling out of their caves to enjoy the outdoors. That could mean less business for us computer repair folks, as people are spending less time in front of their glowing CRT altar.
One marketing trend that you can take advantage of is the tried and true “Spring Cleaning” ritual that many folks go through this time of year. While cleaning out closets and scrubbing floors is fresh on your customer’s minds, why not remind them that their computer can get rather dirty too (literally and digitally).
This doesn’t need to be a marketing campaign for new customers. Instead, why not email all your current and past customers with a “Spring Cleaning Special”, or a similar discounted bundle. These folks already trust you and know you, and they’ll be much more willing to let you freshen up their electronic life than someone they’ve never met before.
Some things you can offer as part of this service:
- Virus and Malware Scan and clean
- Defrag (with a good defrag program like Diskeeper or Perfect Disk)
- File Cleanup using something like CCleaner and PC Decrapifier.
- Run Windows Update
- Check for Driver Updates
- De-dust the case (if desktop)
- Use compressed air to get gunk our of keyboard and mouse and then wipe with sanitizing wipes
- Wipe down monitor and external cases
- Etc. (get creative!)
I’m sure many of you offer this service already, something like a “tune-up” or “health check”. But now is the time to bring this service front and center, stamp it with the Spring Cleaning moniker, and make some extra service calls.
Have any of you tried a Spring Cleaning campaign? How successful was it?