One of the many reasons  I’ve been missing in action from blogging is that I recently purchased and moved into a new home.  It’s an exciting milestone in my life, as I’ve never owned a home before.  It also proved to be a hidden gem for finding new, loyal customers for my business.

It’s important to always be looking for new opportunities to spread the word about your business. After receiving a notice from my new homeowners association that they had a community message board, I fired up the computer to check it out and sign up.    It didn’t take long before I realized this would be a perfect opportunity to plug my services.

This is what’s known as hyper-local marketing: a very ambiguous buzz-word that I take to mean targeting advertising to the area immediately surrounding your business. In this case, my target is my new neighborhood.  Methods used for hyper-local marketing can be anything from fliers in the doorway to web-ads targeting local community websites.  An HOA forum is a less-intrusive way to find a couple extra customers, but considerations must be taken to ensure you maximize your potential.

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