The Friendly Neighborhood Business Card

No advertising or networking method is more powerful and cost effective for the burdgeoning small business owner than  the business card.  

It’s a great ice breaker and conduit for face-to-face conversations about your business to potential customers. It’s an extremely portable advertisement for your business that people can take with them and keep in their wallets/purses.  Nothing is more basic than the business card, providing the most important information about your business and nothing more.  Finally, there’s no denying that it’s much cheaper than an ad in your local paper or phone book, saving you money in those critically cash-strapped first years of business.

So it goes without saying that the first thing any new small business owner should do is get some business cards made.  And that’s exactly what I’ve done.

However, before I could send my order to the printers, I needed to completed a few start-up steps so I’d have something to adorn the face of my card.  Namely a business name, website url, logo, and phone number. Now that those things are complete, I can proudly display all of that on my business card.  After all, this will be my primary advertising method for the next year or so as I try to build a small, part-time client list.

I’d like to share with you some of the things I took into consideration when designing my business card.  The most important thing to take from all this is that your card will be an extension of your business philosophy and image, so make sure to do them justice.

Information

First and foremost, you need to figure out what information to put on your business card.  This is a balancing act.  Although you want to tell your potential customers as much as you can about your business, you also don’t want to clutter the card with too much information.

First and foremost you should list all the ways that customers can contact you.  I think it’s a mistake to list only your phone number or only your email address, list both.  I personally don’t understand why people still list their fax number.  Does anyone fax anymore?  Finally, it’s probably a good idea to throw in your website URL, that’s where people can go if they’re interested in finding out more information than the card provides.

Next, you want to include your name.  This personalizes the card and gives the card that human element.  It makes the receiver feel “special”, like they are receiving a personal invitation from you to contact your business.  This is what separates the business card from traditional ads.

Of course, don’t forget your business name and logo.  These keep your company brand in the minds of your potential customers, helping them remember your business.

So far all of these things are pretty obvious.  What about extra information like a run-down of your services, the area you service, your motto, your specials, etc? Well, this is all purely optional and it’s up to you if you feel you’ll need to include any of this stuff.  My advice, and this is what I tried to follow with my own card, is to keep things short and simple.  Give just enough information so people know what you’re about and then they can refer to your website for specifics.  Nothing is worse than a cluttered business card.

Layout

By layout, I’m not only thinking about on what part of the card you put certain information, but also what colors and font you use.  This is a matter of personal preference and there are an infinite number of possible ways to lay out your card.  But here are some personal guidelines I tried to follow:

  1. White Space is OK- Don’t feel like you have to fill every square inch of the card with info.  Cluttered cards not only look bad, but it’s hard for your customer to find the information they need.
  2. Keep Things Consistent - Try to stick to two or three colors and fonts on the card.  If everything is the same color, that’s boring.  The opposite is if you make every line of text a different color and font which will begin to look unorganized and chaotic.
  3. Consolidate Similar Info-  It’s probably a good idea to keep all your contact info together on the card.  If your website is in one corner, email in a another, and phone in yet another, your customer might miss the info they’re looking for and move on to the next card in their stack.

Appearance

Finally, there’s the overall appearance.  These are some questions you’ll probably want to ask yourself before ordering your cards.

Glossy or matte?- This is a matter of preference, but I personally prefer matte finish for two reasons: 1) I like being able to write extra info on a business card if I need to and it’s much easier to write on a matte finished card.  2) Glossy finish just looks less professional to me for some reason.  But you may find you like glossy finish better.  It certainly makes the colors pop out a little more if that’s your goal.  Take a look at some business cards that you’ve received in the past and see which finish you prefer.

White Background? – My personal preference on this one is to keep the card white.  Again, I think it’s not only more professional looking, but it allows your logo and text pop out and be the focus of attention.

Flare? - Some printing companies offer options such as foil printing and raised lettering.  I think options are nice if you can afford them.  But don’t break the bank on such things that probably don’t make a huge difference in the long run.  Concentrate more on making the things that cost the least look the best.  And keep in mind that even with these fancy features, moderation is important.  Unless, of course, you’re promoting a night club in which case the more glitter the better!

Info on the back? - Most printing companies also allow you to have something printed on the back of the card for an extra fee.  This is a perfect opportunity to add a little extra something that you couldn’t put on the front face of the card.  You can include a complete list of your services, client testimonials and media quotes, or include a coupon or discount for people who present the card to you during service, which is the route I’ve taken.

Traditional or funky? -Lets face it, business cards are boring.  Some people choose to take the business card to the next level by breaking the mold and offering alternatives to the rectangular peice of card stock we’ve all come to know.  Here are some of the more creative examples I’ve encountered on the web:

http://www.quicksprout.com/2008/09/20/creative-business-cards-that-make-you-look-twice/

http://www.1stwebdesigner.com/inspiration/50-awesome-and-creative-business-cards/

http://www.toxel.com/inspiration/2009/01/22/30-memorable-and-creative-business-cards/

Now, while these business cards may be awesome to look at, and no doubt memorable, I wouldn’t use them for my business.  First of all, I normally put business cards in my wallet when I receive them.  If the card is oddly shaped or too bulky, it may end up in my pocket and eventually lost.  Secondly, the cost to benefit ratio for these cards is very questionable.  Yeah, you may gain the attention of a few more people, but are they going to translate into new customers? And are those new customers going to make up the difference in the amount of money you spent to have these custom cards created?  Maybe.  But I’d rather rely on my good service and personable approach to gain new customers at first…both are free.

Show us the Money!

So with all that said, here is the design I’ve chosen to go with for my first batch of cards: 

cardf

cardb1

Simple and professional, I think these cards provide just enough information to my potential customers.  Only the first batch will have the coupon on the back, a small reward for my early adopters. 

What kind of business cards attract your attention?  Are you more inclined to contact someone with a flashy business card?  What do you put on your card?

I’ll leave you with a couple humorous looks at what happens when you take the whole business card thing a little too far (although I’m not sure the first guy is being funny on purpose)!

Your Business Card is Crap

American Psycho Business Card Scene


Start a Computer Business with the Computer Business Kit

Comments

  1. Congratulations on the business card! I think it looks very professional indeed. Just curious why you chose to use Matt instead of Matthew? Was it just to tie in the website and this blog?

    • Thanks Renee!

      I normally go by Matt in my day-to-day life so I figured I’d use it for this. I use it interchangeably with Matthew and just like the “shortness” of Matt. No real reason beyond that =-)

  2. Hi Matt, I very much like your detailed run-down of what to think about when making a business card; an article that is not only useful, but also an engaging read.

    On your business card, I especially like how you added Personal before Computer Consultant. That makes a client feel special even if they haven’t called you yet.

    A future article idea might talk about places someone who is starting a new business might look to get a business card online and off.

    I notice that the website is “coming soon.” Looking forward to seeing and possibly reading about it.

    (if you’re interested, check out my here).

    • Thanks for the comments Oleg! I think Personal Computer Consultant is a good way to summarize what I do, since I’m going to be starting out focusing on residential clients.

      Yes, I’m still working on the website, not sure if I want to try designing it myself or hire someone to do it, but you can bet that I’ll write a post (or posts) about what I decide to do with the website.

      Thanks for the link to your card. I like how you’re keeping it simple and only provide necessary information. Nice!

  3. Good article, once again! I like the look of the card.

    I also enjoyed your arguments for a more professional approach rather than “sticking out.” I, too, am curious about the website. Do you think you’d use WordPress or another CMS?

    Keep up the good work!

  4. Inspirational! Just what I needed to get me going on designing my own card for BeautyGrail

  5. Double the amount of info with a bi-fold business card. It gives so much more room to list repair services, rates, prices, testimonials, contact info, coupon, pictures, etc…

  6. Nice blog post!I agree completely with your advice on the white space. People just clutter on the design so much that it gives the eyes no time to rest. They forget the use of the blank flip side as well. It gives the person who receives the card some space to write details on like where they met you etc.

  7. Wayne Rothman says:

    Great article. I love clean and simple business card design. And of course with readable typeface. It is more professional this way. Sometimes, a business card design would go the wacky and wild way; colorful and creative, yet pleasing to the eye. I change my mine on clean, white space business card when I saw my design by Logo Design Creation. They were so creative, the speed at which they deliver their initial concepts is exceptional, and the designers listen to what I’m looking for and they came up with the perfect design within their first round. On my last four projects with them, there is nothing that I can see that needs improvement. The turnaround time and the quality of their design work is exceptional. Even when you have carte-blanche on a design project, the ideas and designs that the team produce are excellent. I like what they proposed, colorful and clean. And my decision was they proposed instead of the usual white space design. I get people asking where I had my business card designed. I proudly to introduce Logo Design Creation. What the Logo Design Creation manage to create from an idea consisting of two sentences, is just plain incredible.

  8. You present a lot helpful ideas! Perhaps I should think of trying to do this myself.

  9. What do you think about putting your postal address on the business card?

    I always have done, but I don’t have a shop front and don’t have customers coming to my door so the next batch of business cards will not have my address on them,

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