No advertising or networking method is more powerful and cost effective for the burdgeoning small business owner than  the business card.  

It’s a great ice breaker and conduit for face-to-face conversations about your business to potential customers. It’s an extremely portable advertisement for your business that people can take with them and keep in their wallets/purses.  Nothing is more basic than the business card, providing the most important information about your business and nothing more.  Finally, there’s no denying that it’s much cheaper than an ad in your local paper or phone book, saving you money in those critically cash-strapped first years of business.

So it goes without saying that the first thing any new small business owner should do is get some business cards made.  And that’s exactly what I’ve done.

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A podcast, for those of you not in the “know”, is basically a digital radio show that can be streamed to your computer or downloaded onto any number of digital listening devices, including the ever popular iPod.  Podcasting is now more popular than ever thanks, in part, to two factors: 1) the popularity of the iPod and other portable digital listening devices and 2) the reduction in price of quality audio broadcasting equipment. 

This increased popularity means that there are a lot of podcasts sprouting up around the net.  These podcasts range in quality and produciton value from a kid with a cheap microphone in his parent’s basement to a nationally syndicated radio show.  

I’ve fallen in love with podcasts recently after buying a car with an auxiliary input that allows me to listen to my iPod on the road.  This enables me to hear pertinent, relevant, interesting stuff on my 45 minute drive to and from work.  Better than radio, podcasts allow me to choose WHAT I listen to and WHEN I listen to it.  Kinda like Tivo for audio broadcasting.

As a computer guy or gal, listening to tech-related podcasts regularly will help you keep up with the latest trends in computer consulting and the IT business in general.  You can listen at home or in your shop while working on a computer or in the car on your way to your service calls.  There are quite a few tech-centric podcasts out there.  This list provides you with the podcasts that I personally enjoy and in which I find the most value as a computer guy.

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Choosing a phone number for your business may seem like another one of the many tedious steps standing in the way of you and your dreams.  Your phone number, much like your business name and website URL, are calling cards that will most likely stay with your business indefinitely.  Although not a deal breaker, an easy to remember phone number is one that will help make it that much more convenient for your customers to reach you.

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