New Kid on the Block: How I Used Hyper-Local Marketing to Gain Quality Customers
By: Matt R. on December 21st, 2009
Categories: Miscellaneous, Phase 2:Trial and Error, Starting a Business, Stories from the "Trenches"
One of the many reasons I’ve been missing in action from blogging is that I recently purchased and moved into a new home. It’s an exciting milestone in my life, as I’ve never owned a home before. It also proved to be a hidden gem for finding new, loyal customers for my business.
It’s important to always be looking for new opportunities to spread the word about your business. After receiving a notice from my new homeowners association that they had a community message board, I fired up the computer to check it out and sign up. It didn’t take long before I realized this would be a perfect opportunity to plug my services.
This is what’s known as hyper-local marketing: a very ambiguous buzz-word that I take to mean targeting advertising to the area immediately surrounding your business. In this case, my target is my new neighborhood. Methods used for hyper-local marketing can be anything from fliers in the doorway to web-ads targeting local community websites. An HOA forum is a less-intrusive way to find a couple extra customers, but considerations must be taken to ensure you maximize your potential.


Dan shares my belief that computer consultants should not be lone wanderers guarding their secrets to success. We all have something to share and we all have something to learn. He’ filling this void with his many projects and products.





